[Virginia GASP] 2001 Philip Morris Meeting, Introductory Written Remarks by CEO Geoffrey Bible

These are the prepared remarks of Geoffrey Bible [who apparently was told by his physician to give up smoking] given at the beginning of the 2001 shareholders meeting, utilizing two state of the art tele-prompters, and broadcast to all PM offices across the world.  PM makes these remarks public, but does not make the interaction with shareholder portion of the meeting available to the public.

Chairman of the Board and Chief Executive Officer Philip Morris Companies
Inc., Geoffrey Bible; 2001 Annual Meeting of Stockholders, April 26, 2001, Richmond, Virginia

Since last year’s meeting, we have accomplished a great deal as we  continue delivering on our promise to be the most successful consumer  products company in the world.

2000 was a very good year for Philip Morris.  We entered 2001 with
momentum, and we have every reason to expect solid results again this  year.

The performance of our businesses over the past year, and our confidence
for the future, result from our adherence to a set of fundamental  strategies
that have guided us well through challenging times.

Here’s how we delivered on those strategies for the full year 2000:

Above all, we continued to develop our talented employees around the  world.  They are not just superb employees, they are good and caring  citizens.  I will talk more later about how the people of Philip Morris  are working to make a difference in their communities.

We continued to grow our businesses and met our growth target, with
underlying diluted earnings per share increasing 12.4% to $3.71, and we  are projecting solid growth for 2001.

We completed the acquisition of Nabisco and we are integrating it with
Kraft worldwide.

Last month, we filed a registration statement with the Securities and
Exchange Commission for an initial public offering (IPO) of common stock  for Kraft Foods Inc. and we expect to complete the offering by the end  of the second quarter of 2001.

SEC regulations put severe limits on what we can say about the IPO and  our global food business while we are in what is commonly referred to as  the “quiet period.”  These regulations prevent me from discussing any  details of the offering or answering questions about it this morning.

Returning to the highlights of 2000:

We reinvested in our businesses and our brands.

Our enhanced portfolio, including Nabisco, now has 91 brands that each
generate more than $100 million in annual revenues.

And 15 of those are mega-brands that each generate more than $1 billion  in revenues.

We made excellent progress in aligning our global businesses to meet  high
societal expectations, including advancing reasonable and practical
positions on tobacco regulation, and we are aggressively pursuing  programs to assure our leadership in food safety.

We also continued to successfully manage our litigation challenges, and  we have seen a number of favorable legal developments this year.

We enhanced shareholder value by maintaining a balanced program of
dividends and share repurchases, while continuing to guard our excellent  credit rating.

Last year, we raised our dividend 10.4% to an annualized rate of $2.12  per
common share.  Over the past ten years, the compound annual growth  rate for our dividend was nearly 14%.

And we have raised the dividend 33 times over the past 31 years.

In 2000, we bought back 138 million shares, or 5.9% of our outstanding
common shares, at a cost of $3.6 billion as part of our recently  concluded
three-year $8 billion share repurchase program.

And to underscore our historical commitment to increasing shareholder
value, in February of this year, we announced a new three-year $10  billion share repurchase program.

Business Review

I will now review our business results for 2000 and the first quarter of

I will refer in most instances to underlying results, which exclude the
impact of certain pre-tax items, as well as results of divested  businesses.  Due to the timing of the acquisition, Nabisco is not  included in year 2000
operating results, but is included in first  quarter 2001 results.

For the full-year 2000, operating revenues increased 3.2% to $80.3  billion.
Operating companies income increased 5.9% to $16.0 billion.

We achieved this robust performance despite a $495 million adverse  currency impact.  Excluding that, operating companies income would have  been up 9.2%.

Net earnings rose 6.3% to $8.4 billion. And diluted earnings per share rose
12.4% to $3.71.

We registered income gains across all our businesses in 2000, and
strengthened our leadership position in numerous categories.

Last week we announced results for the first quarter, showing continued
gains in our food and tobacco businesses.

First quarter results are in line with our expectation that the rate of
earnings per share growth will be stronger in the second half of the  year
than the first half.  This is principally due to the dilutive  impact of the
Nabisco acquisition during the first six months of 2001,  as well as the effects of currency.

In the first quarter, operating revenues increased 10.8% to $22.4  billion.
Operating companies income increased 10.1% to $4.4 billion.

Excluding an adverse currency impact of $106 million, operating  companies
income would have been up 12.8%.

Net earnings rose 2.2% to $2.1 billion. And diluted earnings per share rose
6.7% to $0.95.

However, assuming Philip Morris had owned Nabisco for all of 2000, net
earnings would have risen 10.6% and diluted earnings per share would  have increased 15.9%.

Beginning with Kraft Foods North America, assuming Philip Morris  had owned Nabisco for all of 2000, volume was up 3.3%, reflecting the  success of new products and increases across all major businesses, with  particularly good results in beverages.

Operating companies income was up 6.5% to $1.2 billion, driven by  increased volume, continued productivity savings and lower coffee  commodity costs.

Following an excellent year in 2000, Kraft Foods International  continued
its strong performance in the first quarter.

Volume was up 3.3%, benefiting from gains across most key categories and  in the developing markets of Central and Eastern Europe, as well as  Latin America and Asia Pacific.  These results were partially offset by  softness in some Western European markets, particularly in Germany,  where we faced intense price competition and reductions in trade  inventories.

Operating companies income was up 8.6% to $239 million, driven by higher
volume and productivity savings.

On a constant currency basis, however, operating companies income would
have been up 15.9%.

Results for both Kraft Foods North America and Kraft Foods International
were fueled by our continuing efforts to achieve significant benefits  from our scale by applying key strategies worldwide, including  accelerating the
growth of our core food brands.

An essential component of these worldwide strategies is food safety.   Over
the past two years, we have invested more than $100 million to  assure that our manufacturing processes lead the industry in food safety.

Although we target growth opportunities around the world, we have identified in particular snacks, beverages, convenient meals and health and wellness as having significant global growth potential.

Snacks include the growth categories of cookies and crackers, confectionery and salty snacks.

We have the No. 1 cookie and cracker business in the world.  In the  U.S.,
we have eight of the top 12 cookie and cracker brands.

Our cookie brands include Oreo, Chips Ahoy!, Nilla  and Newtons.

In the cracker category in the U.S., we have over a 50% share with such
great brand names as Ritz, Premium, Wheat Thins and Triscuits.

We are accelerating growth through new products and innovative line
extensions.  For example, we introduced Mini Oreo last year,  which achieved sales of close to $40 million in the last six months of  2000 alone.

Our Milka brand chocolate, a venerable name that is celebrating  its 100th
anniversary this year, is an excellent example of how new  products continue to generate gains.

Beverages is another core category where Kraft is a global leader in  coffee
and powdered soft drinks.  This sector includes leading brand  names such as Capri Sun, Tang, Maxwell House,  Jacobs and Kool-Aid.

Capri Sun is building on its leadership position in single-serve
ready-to-drink beverages with the introduction of Capri Sun Big Pouch .
Since we acquired it in 1991, Capri Sun’s revenues are up more than  400 percent.

Our high-margin powdered soft drink business also continues to register
good growth, fueled by new flavors, effective marketing and geographic
expansion.  Tang, which is sold in more than 60 countries, is the  global brand leader in this category.

In the coffee category, volume for Jacobs, our billion-dollar  mega-brand in
Europe, benefited from an innovative new process to  improve the aroma of
Jacobs Krönung.

In the convenient meals sector, we continue to expand the choices  available to consumers for preparing delicious meals at home.

Convenient meals include such great brands as Oscar Mayer,  DiGiorno,
Lunchables lunch combinations, Miracoli  dinners and sauces and, of course, the leading macaroni and cheese  dinner in the U.S., Kraft.

Lunchables lunch combinations generated double-digit volume  growth last
year in North America, helped by the introduction of Mega  Pack Lunchables.

One of our largest convenient meals opportunities is frozen pizza, where
DiGiorno rising crust frozen pizza continues to show excellent growth,
driven by new products such as DiGiorno Half and Half.

As you can see, Kraft is building on proven strategies and a portfolio  of
exceptional brands, including 61 $100 million brands and seven  mega-brands with revenues over $1 billion, and is dedicated to achieving  its mission to be the undisputed leader of the global food and beverage  industry.

In our beer business, Miller Brewing Company continues to face difficulties.

In the first quarter, domestic shipment volume declined 5.3%.  Operating
companies income declined 18.4% to $124 million, due to lower volume as
well as double-digit increases in marketing spending behind our core  premium brands.

We are addressing the key business issues behind Miller’s results on
several fronts.  These include retail pricing realignment, distributor  inventory reductions and reorganization of the sales force.

We are focusing on five core brands – Miller Lite,  Miller Genuine Draft,
Miller High Life, Icehouse and Foster’s – supported by improved sales and
distributor relationships.

Another strategy is to create world-class advertising, particularly for  our
flagship brand, Miller Lite.

In the growing import segment, Foster’s is Australian for beer.   Through a
series of new and exciting promotions, the enhanced “How to  Speak
Australian” ad campaign should translate into increased brand and  consumer exposure throughout the U.S. this year.

While our beer business continues to face challenges, we have taken
appropriate strategic actions to address the situation.

In our international tobacco business, the performance of Philip  Morris
International continues to be driven by our superior products  in all major
price categories.

In the first quarter, PMI volume increased 2.6%, despite an unfavorable
comparison with 2000 that included one less trading day this year and
distortions in trade purchasing patterns in a number of markets.

Operating companies income rose 4.6% to $1.6 billion.

Excluding an unfavorable currency impact of $86 million, operating
companies income would have grown 10.3%.

During the first quarter, we gained share in 20 of our top 25 income

And in 14 of those we gained a full share point or more.

In Western Europe, our volume rose 1.3% in the first quarter with strong
gains in Italy and in Spain, where volume benefited from the continued  growth of Chesterfield.  This was offset by lower volume in  Germany due to a significant decline in the vending segment and the  growth of trade discount brands.  Excluding Germany, volume was up 4.6%.

In Eastern Europe, volume increased a strong 6.4%, led by double-digit
increases in Russia and the Ukraine and strong growth for L&M , the number three international cigarette brand.

In Central Europe, the Middle East and Africa, volume increased 4.2% and  we recorded share gains in the Czech Republic, Hungary, Poland, Saudi  Arabia, the Slovak Republic and Turkey.

In Asia, volume rose a strong 7.2%.  Marlboro drove strong volume  and share gains in Japan.  Volume tripled in Indonesia, led by  Marlboro, and was up strongly in Korea.

Our volume in Latin America declined 3.7%, due largely to a recessionary
environment in Argentina and lower volume in Brazil.  However, volume  and
share continued to grow in Mexico, where Marlboro achieved a  record market share of 40.8%.

Our results continue to benefit from consumer preference for American-blend and lighter-style cigarettes.

Marlboro remains the leading brand in the American-blend segment,  and the leading international brand.  Its share continued to grow in the  first
quarter, fueled by increases in France, Indonesia, Italy, Japan,  Korea,
Mexico, Russia, Spain, Turkey and the Ukraine.

Including Marlboro, we have 7 of the top 20 international brands.  Six of
them recorded solid volume growth last year and continued to  show growth in the first quarter.

Going forward, we expect Philip Morris International to generate  superior
growth based on its outstanding portfolio of brands, led by  Marlboro, its
leading position in the growing American-blend and  lighter-style cigarette
segments, and its worldwide infrastructure.

In our domestic tobacco business, Philip Morris U.S.A. continues  to show
its determination to respond to market challenges by enhancing  its leadership position.

For the first quarter, PM USA shipment volume declined 2.3%, versus an
industry decline of 3.7%.

Operating companies income rose a strong 7.7% to $1.2 billion, driven by
higher pricing.

Our shipment share rose 0.8 points, to a record 52.4%, due to continued
share gains by Marlboro, Parliament and Virginia Slims .

Our share of the premium segment rose 1.2 points, to 62.9%, and premium
brands continued to account for 9 out of every 10 cigarettes we sold.

Marlboro shipment share climbed 1.1 points to 39.9%.

Last year we introduced Marlboro Milds nationally to capitalize  on growth
in the menthol segment.  Milds achieved a retail share  of 0.6% in the first
quarter, helping maintain Marlboro Menthol  as the fastest-growing major
menthol brand.

We also are supporting two of our other key premium brands —  Virginia Slims and Parliament — with focused marketing  programs.

And we are taking  Parliament national this month.

In the discount segment, Basic’s share of industry shipments was  down
slightly to 4.9% in the first quarter, but Basic’s  performance was up 0.2 share points in retail sales.

In response to changes in the industry, we are making other adjustments  to
our business operations.  One example is our Tobacco Farmer  Partnering Program.  Through this program, we assure the quality and  integrity of our blends by partnering directly with tobacco farmers for  leaf purchases.

Another effort is a farm-based program to significantly reduce tobacco
specific nitrosamines, or TSNAs, in flue-cured tobacco, since public  health
authorities have identified TSNAs as potentially harmful.  We are  exploring
technologies and processes that may reduce TSNAs in burley  tobacco, as

While the domestic tobacco environment remains a challenging one, we  have a clear track record for generating good growth.  Our terrific  employees have achieved this by building Marlboro’s leading  position with line extensions and outstanding marketing programs, by  capitalizing on our superior sales infrastructure and by reducing costs.  We will also drive growth with new and breakthrough products that meet  evolving demand among adult smokers.

The company’s business fundamentals remain strong, and we continue to
pursue growth and profitability with a clear vision and powerful  strategies in all our businesses.

For the full year 2001, we are projecting 9 to 11 percent growth in
underlying earnings per share, which includes the dilutive impact of the  Nabisco acquisition.

Our underlying cash earnings per share — which excludes the impact of
goodwill amortization — are expected to grow in the range of 13 to 15  percent.

The performance of the dollar versus foreign currencies and other  factors
represent a continuing risk to these projections.  I direct your  attention
to our Form 10K for a list of the factors that could cause results to differ
materially from projections.

These projections are consistent with what we said at the time of the
Nabisco acquisition last year.  We expect Nabisco to be immediately  accretive to cash earnings per share, and to be accretive to diluted  earnings per share in 2002.

The financial markets have recognized the strength of Philip Morris, and
our disciplined plans for growth. As I am sure you are aware, we were  the best performer in the Dow Jones Industrial Average last year.

While we are encouraged by the recent performance of our stock versus  the S&P 500 and our peer companies, we believe that our shares remain undervalued, reflecting the concern of some investors about our  litigation challenges.

Turning to the litigation environment, I’m sure all of you have seen the
headlines about the Engle case in Florida.  What you generally do not  read
about in the headlines are the many other cases in which, for  example,
courts continue to reject attempts to certify smoking cases as  class actions.

To date, courts have ruled in 32 cases that claims against tobacco
companies should not be litigated as class actions.

These cases make it all the more clear that the Engle case, despite its
size and attendant publicity, is an aberration and should never have  been
certified as a class.   We also believe the Engle verdict resulted,  in large part, from an unconstitutional and unlawful trial plan, and  that the trial judge made numerous errors of law.

We are appealing the Engle verdict.  While it is possible that the validity
of the Florida bond cap statute may be challenged, we are  optimistic about the outcome of our appeal and we will take all  appropriate actions to protect our right to appeal.

As the appellate process moves ahead in Engle, we have continued our  record of successful management of other types of litigation.

In the health care reimbursement cases, every appellate court that has
considered the issue has rejected these claims.  The only such case  tried
to conclusion resulted in a unanimous jury verdict for the  industry.

Since an early loss in an individual case on the West Coast in March of
last year, which is on appeal, juries returned verdicts in favor of the  industry in six of the seven other individual smoking and health cases  that have gone to trial.  In the seventh, the trial court reversed a  jury verdict against one of our competitors and ordered a new trial.

In September last year, a federal district judge granted our motion to
dismiss a substantial portion of the health care cost-recovery case  filed by the Department of Justice.  The remaining claim will be allowed  to proceed to the fact-finding stage, but will be subject to a motion  for summary judgment prior to trial.

Outside the United States in 2000, Philip Morris and other tobacco
companies achieved significant success in several key cases, including  the dismissal of a class action in Australia, the dismissal of  individual cases in key European and South American countries, and the  dismissal of a health care reimbursement case filed in Israel.

In short, while litigation will continue to pose a variety of  challenges,
we are demonstrating that the litigation is manageable over  time and we will continue to take all appropriate actions and to  allocate all the resources
necessary to protect the interests of the  company, its shareholders and its

As we continue to protect the interests of our company, we also are
reaching out to our critics and others regarding regulation of tobacco  products.  We look forward to taking part in the process of creating a  new and rational regulatory environment for the manufacture, sale and  marketing of cigarettes — one that addresses health issues while  respecting the principle of freedom of choice among adults.

Philip Morris supports meaningful, tough and effective regulation of
cigarettes by the FDA. We recently published a white paper describing  our
position in detail.  Copies are available in the reception area and  on PM
USA’s Web site.

We also support sensible and practical regulation of cigarettes  worldwide
through the Framework Convention on Tobacco Control proposed  by the World Health Organization and currently being negotiated by 191  member states of the World Health Assembly.

Regulation also would provide guidance and support for our efforts to
produce reduced-risk tobacco products. It would help us to define what  is meant by “reduced risk,” and how such products would be produced and  marketed.  We believe that it is our responsibility to aggressively  pursue reduced-risk technology that provides products adults find  acceptable while potentially reducing the risks of smoking.

Our dedication to addressing societal concerns about tobacco products  can be seen in a range of initiatives that we have undertaken,  particularly in the field of youth smoking prevention.  We are working  with retailers to comply with the tobacco settlement, and going far  beyond the settlement in many areas as we continue to work with the  state attorneys general to identify and solve problems related to  underage tobacco use.

Philip Morris USA’s Youth Smoking Prevention Department devotes more  than $100 million to this effort every year.

Philip Morris International is actively involved in more than 130 youth
smoking prevention programs in nearly 70 countries, and we continue to
expand the scope and depth of our participation.

We have been airing TV commercials since 1998 to discourage kids from
smoking by changing their perceptions.  The commercials convey a “Think,  Don’t Smoke” message through peer-to-peer communications to underscore  that it is not cool to smoke.

We support efforts to minimize environmental tobacco smoke, while  providing adults with pleasant and comfortable places to smoke, through  our Options initiative in the U.S. and our international partnership  programs, Courtesy of Choice and Traditional Hospitality, which can be  found in more than 50 countries.

Miller Brewing has developed a new responsibility campaign that boldly
states, “Don’t Get Drunk,” and offers positive messages about personal

We believe the new campaign, which begins this summer, appropriately
addresses issues related to alcohol abuse in today’s society.

Kraft has joined with the Tufts University School of Nutrition to make
accurate nutritional information more widely available by underwriting  an
Internet service called The Nutrition Navigator.  This service  evaluates
hundreds of Web-based nutrition sites and helps consumers use  them wisely and is linked to the Kraft Web site.

Our public communications initiatives aimed at telling the world who we  are
and what we stand for have been very successful, and we believe that  they
have already produced significant results in improving the public’s
understanding of our people, our products and our principles.  We have  succeeded in helping millions of consumers appreciate that the people of  Philip Morris are dedicated, caring citizens of their communities and  the world.  This initiative is a powerful ongoing program, and we are  committed to it for the long term.

In summary, our strategies have served us well, and we intend to stay  the
course and adhere to them as our guideposts for the future.  I hope  that
you can see from our results that our corporate infrastructure is  powerful and sound, that we are successfully managing our litigation  challenges, and that we are changing the way we conduct our businesses  in concert with societal expectations.

We define ourselves in many ways.  First, we are more than a tobacco

We are the largest consumer packaged goods company in the world, with
operating revenues of over $80 billion last year.

We are a growth company.  We generated double-digit earnings per share
growth last year and we are projecting good growth again in 2001.

We are one of the world’s best companies at building brands.  We have 91
$100 million power brands and of those, 15 are billion-dollar  mega-brands.

We are a company that is committed to returning tangible value to

We have one of the largest combined dividend and share repurchase  programs, returning over $8 billion last year alone.

We are a company that invests for the future.  We have an unparalleled
worldwide infrastructure of production facilities, business systems and
sales and marketing teams.

We are a company that has a tremendous economic impact felt around the
world.  In the U.S., our products generate more taxes than any other  company’s products, with over $15 billion in U.S. income and excise  taxes paid in 2000 alone.  $15 billion!

We are also a company committed to helping others.  Since 1990, we have
given over $1 billion in cash and food donations to a variety of  charitable

And we are a company that is committed to opening the world of  opportunity to our global workforce of fully engaged and talented  employees.

The elements are thus in place for continued strength and growth for  years
to come.  We are deeply committed to using our powerful financial  performance to invest in the future and to build shareholder value, and  reward the faith that you have placed in your company and its management.

Closing Remarks

As I never tire of saying, the very heart of this company is made up of
good, diverse, decent, hard-working, ethical people -- tens of thousands  of them.  Their loyalty and dedication to Philip Morris make this one of  the finest corporations in the world today.

We share a deep and abiding commitment to honoring the rich diversity  and experience among our employees.  In 2000, people of color  represented nearly 28% of our U.S. workforce, and more than 37% of our  employees in the U.S. are women.  We also strengthened our supplier  diversity program in 2000, spending approximately $1.3 billion with  minority- and women-owned businesses, compared with about $1.1 billion  in 1999.

When it comes to corporate generosity, Philip Morris continues to set  the
standard.  We have consistently been ranked as one of the most  generous
corporate philanthropists in America.  And our history of  giving back to
our communities is not a recent phenomenon.  We began our  giving program 45 years ago.  Since 1990, our charitable contributions  have exceeded $1 billion.  We do it for one very simple reason – because  it is the right thing to do.

Last year, our employees donated more than $10 million out of their own
pockets to non-profit organizations in the United States alone. When you
add company contributions and matching funds to that amount, our  employees personally directed more than $20 million dollars to charities  of their choice. In addition to financial support, they volunteered  countless hours of personal time, as well.

Thank you.

[Virginia GASP] Added 28 April 2001